“Adopting a Korean-inspired skincare regime also helps to change your mindset of taking care of your skin as a chore into it being a pampering session you can look forward to,” says Charlotte Cho, co-founder of Soko Glam, an online marketplace that specialises in Korean products. Like any organ, this requires a 360 approach that addresses all concerns – hydration, nourishment and protection being just a few. Not only that, but Koreans believe you can see your future within your face, so many take the time to create the best future possible by ensuring their skin is as healthy as can be. In fact, there are so many innovations emerging from the eastern state that a typical three-step exfoliate, cleanse and moisturise routine is practically impossible – hence the far more extensive strategy that everybody’s talking about. Korea has long been heralded as the epicentre of skincare science, bringing to light ingredients like green tea, egg white and snail mucus (no really, it’s great for hydration).
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